Good news for sunseekers lamenting Europe’s dwindling supply of uncrowded, still-affordable beaches. There’s a destination just 50-odd miles east of Salento, Italy, that’s finally stepping into the limelight. Look across the Strait of Otranto and you’ll see it there: Albania. This Balkan beauty is now attracting the international attention it deserves, thanks to well-preserved archaeological sites, crystalline lakes and lagoons, a robust wine country, delicious food and, of course, a shimmering stretch of shoreline.
Along the so-called Albanian Riviera, unfussy resort towns like Ksamil balance past (the Greco-Roman ruins of Butrint; Ali Pasha Castle) and present (pockets of palm-fringed beachfront ringed by lively bars and restaurants). And outside of popular cities like Sarandë, there are now beach clubs like Pegasus, where you can sunbathe as you sip cocktails.
In recent years, cool new stays like Prado Luxury Hotel and La Brisa Boutique Hotel have opened in towns like bohemian Himarë and posh Dhërmi. There’s also the just-opened Green Coast Hotel MGallery Collection in the nearby village of Palasë, plus in-the-works properties like Panorama Hilltop Retreat and the design-forward Red Sol Resort. A wave of infrastructure investments ties it all together: The just-dried tar along the Palasë–Dhërmi road leads to the new Llogara Tunnel and cuts traffic for quick jumps to Vlorë, the Riviera’s main hub, where a brand-new international airport is slated to open ahead of the 2026 summer season and promises to make this still-surprising corner of the world more accessible than ever. — Betsy Blumenthal
Seeking a similar mix of sun and culture?
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